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the magazine of the TUM Campus Heilbronn

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How Students Solve Production Problems

Five days, four students from the Technical University of Munich (TUM), and one medium-sized company. This is the 1.000+ Project Week, where the focus is not on the lecture hall, but on solving a real-world industrial problem.

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With Realistic Milestones Toward Sustainable Customer Loyalty

The Play Store is full of them: apps. Some simplify purchasing processes, others entertain us, and still others help us achieve personal goals. It is precisely this last group that interests Christine Eckert, Professor of Marketing Analytics at the TUM Campus Heilbronn. She studies “how such apps can be designed to deliver maximum value for…

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Compromises on an Equal Footing

In difficult economic times, companies are increasingly cutting jobs. One way to avoid dismissals is through a mutual termination agreement. Companies primarily use this to part ways with ‘unwanted’ employees. However, the agreement is often not reached on an equal footing: employees are put under pressure in order to achieve the desired…

The Right to Lie

Honest feedback can sometimes be harsh, whilst white lies are part of everyday life. But at what point does a bluff become morally reprehensible, and when can deception have legal consequences?

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Industry and Research Come Together at the Software Campus

Sometimes important projects are conceived during a taxi ride. This is exactly what happened to Markus Haug, a PhD student at Prof. Stefan Wagner’s Chair of Software Engineering at the TUM Heilbronn Campus. Together with Aidin Azamnouri, he spent two years working on the integration of AI components into the manufacturing and testing…

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From Minnesota to Paris – Prof. Carlos Serrano on Patents and Trailblazing

Insights from the Global Technology Forum. A conversation with Carlos Serrano, Associate Professor for Economics and Decision Sciences at HEC Paris

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Sensitive Conversations With a Patient Language Model

Dr. Johannes Zink from TUM Campus Heilbronn is developing an AI-based tool that allows medical students to practice patient consultations.

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A Dream Career in the Paradise of Research

Insights from the Global Technology Forum – with Rainer Dumke, Professor of Physics at Nanyang Technological University (NTU Singapore)

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The Car of the Future Will be Autonomous and Safe

Software is now an integral part of every car. Assistance systems help drivers stay in lane, maintain the correct distance from the vehicle in front and, of course, reach their destination as quickly as possible.

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AI Recognizes Emotions – Even in Low-Resource Languages

Whether joy, anger, fear, or sadness – language models such as ChatGPT have long been able to recognize emotions in texts. At least, that's true for English and other languages for which extensive training data is available. But what about less common languages?

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The Circle is Complete

Insights from the Global Technology Forum (GTF) – with April Wang, Professor of Educational Technology at ETH Zurich

On the right side is professor Trinity, on the left side professor Herkersdorf

Hurdlers for Team Europe

For decades, a rapid pace of innovation has shaped the IT industry; with Artificial Intelligence (AI), everything is now happening at the speed of light. But not in Europe: In the production of high-performance chips as the foundation of the technological revolution, the continent is lagging behind the pacesetters in Asia and North America.…

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