The Play Store is full of them: apps. Some simplify purchasing processes, others entertain us, and still others help us achieve personal goals. It is precisely this last group that interests Christine Eckert, Professor of Marketing Analytics at the TUM Campus Heilbronn. She studies “how such apps can be designed to deliver maximum value for…
In difficult economic times, companies are increasingly cutting jobs. One way to avoid redundancies is through a mutual termination agreement. Companies primarily use this to part ways with ‘unwanted’ employees. However, the agreement is often not reached on an equal footing: employees are put under pressure in order to achieve the desired…
Honest feedback can sometimes be harsh, whilst white lies are part of everyday life. But at what point does a bluff become morally reprehensible, and when can deception have legal consequences?
Sometimes important projects are conceived during a taxi ride. This is exactly what happened to Markus Haug, a PhD student at Prof. Stefan Wagner’s Chair of Software Engineering at the TUM Heilbronn Campus. Together with Aidin Azamnouri, he spent two years working on the integration of AI components into the manufacturing and testing…
Software is now an integral part of every car. Assistance systems help drivers stay in lane, maintain the correct distance from the vehicle in front and, of course, reach their destination as quickly as possible.
Whether joy, anger, fear, or sadness – language models such as ChatGPT have long been able to recognize emotions in texts. At least, that's true for English and other languages for which extensive training data is available. But what about less common languages?
For decades, a rapid pace of innovation has shaped the IT industry; with Artificial Intelligence (AI), everything is now happening at the speed of light. But not in Europe: In the production of high-performance chips as the foundation of the technological revolution, the continent is lagging behind the pacesetters in Asia and North America.…
