The CEO Leadership Series is the flagship event series of the Technical University of Munich (TUM) and takes place at the Heilbronn campus.
The goal of the event series is to connect top managers with students. The guests first hold a panel discussion and then respond to questions from the students. This gives students the opportunity to learn about the fascinating life and work of successful and renowned managers, and become familiar with different companies.
The CEO Leadership Series was inaugurated by the former President of Germany and has featured executives from various companies, including public firms that are part of the AEX 25 (Netherlands), CAC 40 (France), DAX 40 (Germany), Dow Jones 30 (USA), and SMI 20 (Switzerland), among others.
When?
June 10, 2025
3:00 pm
-
5:00 pm
Where?
TV50, Bildungscampus 14, 74076 Heilbronn
Who?
TUM School of Management - Chair of Strategic Management

Founder & CEO, Mrs. Sporty
Valerie Bures-Bönström

Valerie Bures-Bönström is Partner and Managing Director for DACH (Germany, Austria, and Switzerland) of XAnge, a venture capital firm, and the founder and former CEO of Mrs. Sporty, Europe’s leading women’s fitness company. She is one of the most renowned entrepreneurs and managers in the European fitness industry.
Before joining XAnge, Ms. Bures-Bönström was the founder and CEO of Pixformance Sports and the founder and CEO of Vaha. Prior to that, she co-founded Mrs. Sporty and, for over 20 years, served, among others, as COO and CEO for the women’s fitness chain’s international business. During this time, she contributed significantly to the growth of the franchise company, which now comprises more than 200 gyms.
Ms. Bures-Bönström obtained a Master’s degree in Computer Science from FU Berlin and an Executive MBA from London Business School.